What is the biggest benefit to your business?
Okay well, let’s hit the nail on the head and leave out YOU being the biggest asset you have. And hopefully, the next jump down would be your land / building / lease. These are all obvious assets that don’t really need to be highlighted in red… Your biggest asset are your customers! They are your income. You are constantly selling your product and services to people, your target audience etc… But how do you convert an asset to a benefit – To a money growing success allowing you to finally buy that place in the Hamilton islands…
STATISTICAL LEAD CONVERSION – don’t forget that.. this is how you change the way your customers see your business and the way they access your products and services. Your biggest asset is your customers but you can’t grow a business entirely on existing customers otherwise, it will never grow. Instead, you need more foot traffic through the door. The easiest most effective way you can do this is through your current clientele and marketing to nearby locations. On the assuming you a running a small business you need to investigate what you do for your customers that keep bringing them back in the through the door. An unbelievable service will obviously do this but as we all know business is never perfect and you are basing a lot of your customer time on your employees, ensure that they are well trained and equipped to turn a lead into a conversion.